What is Digital Out of Home & how does it work?
Put simply, Digital Out of Home (DOOH) advertising refers to digital marketing techniques that occur outside the home.
DOOH advertising and experiential marketing have both had a huge overhaul in recent years. In aspiring to attract more attention and diversity to the medium, much of it has become digital and dynamic. Utilisation of creative technology has prompted this shift away from the ‘look at me’ effect, and towards engagement with audiences in a way that feels more intuitive and intelligent, and delivers a unique marketing experience.find out more